Since COVID ravaged the world, online marketing has generated more revenue than traditional marketing. Any business would do well to map out a digital marketing strategy. Plenty have rethought their whole business website to emphasize their eCommerce business.
Whichever category you fall into, it’s important to think about eCommerce digital marketing in our ever-changing world. However, it can be tough to know where to start.
This article will walk you through some of the strongest and most consistent eCommerce marketing ideas.
1. Start A Blog
The main point of your eCommerce site is to sell products. An eCommerce site essentially acts as a substitute for an in-person store.
However, it’s beyond worth it to pay attention to different aspects of your website. We highly recommend starting a blog. This will prove that you care about your customers beyond just what they can do for you financially.
If you want to start a blog, but don’t have any writers on your time, check out this website which allows you to hire blog writers.
2. Create Video Content
Video is the medium of the 2020s. Sites like TikTok and YouTube showed the world just how much attention videos can attract. Search engines have noticed this, and promote pages with video content on them.
We highly recommend creating videos that explain how to use your products. This will provide value to your customers as well as increase your SEO potential.
3. Use Backlinks
Backlinks, also known as guest posts or off-page SEO, are a promotion strategy that’s gaining more traction as the 2020s roll on.
This is the process of paying another site to host one of your blog posts. You (or someone you hire) write(s) this blog post and this other site that you pay shares it. Within this post, a subtle link back to your page is included. This increases the number of people who make it onto your site.
4. Optimize For Mobile Users
Gone are the days when people write down products to look up later. When someone wants to search for a product, they want to be able to buy it now. They won’t hesitate to buy a product directly from their phone.
However, if your site isn’t optimized for mobile users, customers will simply bounce off your page and head over to one that is. Stay optimized for anyone who shows up on your eCommerce site.
5. Make Sure Your Website Flows
Your website needs to be fast, non-buggy, and easily navigable. People should be able to get to any page they want on your site within three clicks. This isn’t an easy feat to achieve, but if you can achieve it, you’re far more likely to succeed in the world of eCommerce.
Understand eCommerce Digital Marketing
As you can see, the world of eCommerce digital marketing is much more simple than it seems to be. Put hard work into the above ideas, and you’ll succeed in the digital world.
For more articles like this, check out our “social media and tips” section.