As of October 2020, over 4 billion people across the globe used some form of social media. For brands looking to grow their presence online, social media offers a great opportunity with unlimited potential.
Social media marketing is one of the fastest-growing advertising methods for companies of all sizes. It’s estimated that over $43 billion will be spent on social media advertising across a variety of platforms in 2020.
Building a brand online can seem like a daunting task but it doesn’t really have to be. If you’re ready to build your brand online, check out these top social media marketing strategies.
1. Set Realistic Goals
As with anything in life, setting realistic goals can absolutely help you on your journey to achieve them! If you start out your social media marketing journey with unrealistic expectations, you will soon find yourself burnt out without making any real progress.
It’s important to set aside time and really think about what you hope to achieve with social media. What business goals do you hope to achieve by amping up your social media presence? Answering that question before diving into the world of social media marketing will help you get on the right path to success.
2. Consistency Is Key
One of the biggest factors for success in social media marketing is consistency. If you’re looking to build a dedicated following on your social media accounts you’ll need to post often and consistently.
Consider setting up a social media posting schedule to automate your posts for certain times of the day. It’s also important to plan out the kind of content you’ll be posting. Planning out your posts ahead of time can save you a ton of time and hassle in the long run.
3. Know Your Platform
Contrary to popular belief, you don’t need to be a social media expert to do great marketing. A major part of understanding social media marketing strategies is taking the time to get to know the platform you’ll be working on.
For example, if you’re working on your Instagram profile, there are a variety of tools such as the Instagram mute button, that can come in handy when maintaining your profile.
Regardless of the platform, there are so many different tools that can be used to improve your experience. Remember that social media technology is constantly being upgraded, so it’s important to stay up to date on the latest social media news.
4. Embrace the Power of Engagement
Social media is all about engaging with people.
If you’re looking to build a massive following online, you’ll need to make sure that you’re engaging with others. Replying to comments, participating in events and giveaways, and collaborating with other popular accounts are all great ways of optimizing your engagement.
5. Track Your Success and Stay Motivated
Another great thing about social media is the massive amount of data available. As your social media presence grows, be sure to track your progress and refer back to your goals. You may need to make adjustments to your goals as your account grows.
Get Started With These Social Media Marketing Strategies
The world of social media is growing faster than ever before. With more opportunities in social media marketing continuing to become available, there’s no time like the present to get your business on social media.
Remember these are just five of the millions of social media marketing strategies out there. If you’re ready to get your business on social media, check the rest of our blog.