There is a difference between real-time marketing and scheduled posts in the social media niche, especially on Instagram. This form of marketing deals that is shared in real-time with followers on Instagram. This type of marketing has the benefit of invoking quick responses from the targeted audience.
The information that is shared here is breaking news, current affairs, trending topics and other actions of customers.
Understanding the nature of real-time marketing on Instagram
The surprising part is that you also do real-time marketing without even knowing about it. If you are savvy about social media, it is evident that you already are doing real-time marketing as given below-
Emails that are triggered –
Check your email settings and see the segment that says automated response. Yes, an automated response is real-time marketing. If someone contacts you via email or follows you, an automated response can be sent from your email.
This is an example of real-time marketing that you unknowingly use daily. The automated response can be a thank you note or a special discount or offer that you would like to provide to the individual for following you or contacting you.
Post replies –
When customers post comments to your posts, you often respond to them. However, in most cases, you always reply to comments where people have complained about your service or product. This gesture is another example of real-time marketing that you do.
This marketing helps you to engage with the user and listening to what they have to say about your product. This gesture is one of the most rewarding real-time marketing strategies you can embrace for your customers.
Responding or covering breaking news –
Breaking news keeps users engaged, and when you drop in your thoughts and opinions about breaking news you automatically become a part of the conversation that is shared. Wider audiences see your conversation and you get an inflow of followers based on what you say.
You can comment on something that is meaningful so that people can gauge your awareness and opinion on a specific topic. You can also create content on current affairs and share them on Instagram as well. This gesture increases your Like4Like views, and you get more followers as well.
Now, you know that you are a part of real-time marketing when you carry out the above gestures on social media especially Instagram. However, when it comes to real-time marketing, there are certain pitfalls that you should be aware of.
When you are creating a social media strategy for Instagram, it is crucial for you to be aware of the pros and cons of the strategy. The target here is to keep users and customers engaged. The campaign should be efficient so that you can reap business profits from it efficiently.
Now, the question is what are the pitfalls of real-time marketing on Instagram and how can you avoid them?
Do not fall flat with the targeted audience with your campaigns –
One of the biggest faults with real-time marketing is that you tend to fall flat with your campaigns. Remember in real time marketing you cannot plan. This means you can either post something that does very well or just falls flat on its face. Instagram dm online are definitely a great option for your business growth.
Some posts just do not resonate with your audience and in the process does not perform well for your business or brand. It is here that you must keep the above in mind. Even if you do focus and work on a real-time marketing strategy, there are some posts that will not invoke the response you expect.
Timing is one of the most crucial elements in the face of real-time marketing on Instagram. It is crucial for you to time your posts or ads in such a way that they are not too early or too late. The post has to be published at the correct moment.
The time should be right, and everyone should be online to see your post. In case you post content too late, no one will notice. Of course, practice will make you perfect!
Real-time marketing might not be high-quality content all the time –
You must note that real-time marketing might not be high in quality all the time. You will be reacting to things that others do rather than posting content that is valuable. It is prudent for you always to post content that is valuable in advance and not banks on real-time marketing to do so!
In conclusion, experts say that real-time marketing brings you two advantages. The first is you get instant gratification and the second is you are forced to study your Instagram followers even if you are not doing well with your posts. This prompts you to make changes in the strategy for better response and results!