Casper may be considered a friendly ghost, but ghost followers on your social media don’t help you at all.
It used to be something that was a status symbol a few years ago. People had high follower counts and it looked impressive.
However, the marketing industry has caught on and is figuring out who has genuine followers and who has ghosts followers.
Let’s see why you should get rid of your ghosts followers, how to do it, and the benefits of not having them.
Why Ghost Followers Hurt
Social media marketing has caught onto the fake famous that fill social media. They are even using programs to test accounts and blocking those with too many ghost followers.
If you bought followers a few years ago because everyone was doing it, you may want to consider going through a cleanse.
This will be tough but it will make your account a genuine account and add credibility to you as a social media marketer.
The Ghost Follower Cleanse
Going through a cleanse is not glamorous or easy, but it is worth it. Make sure to have a set time to work on it so you don’t get distracted.
If you are cleaning out your Instagram account, there are some third-party apps that will help you. These are great tools, but you will still have to do the work.
This work is vital so don’t worry about losing followers because you want to lose the fake ones anyway.
Twitter doesn’t have third-party programs that will help cleanse your account but there are apps that will help you analyze your followers.
The very best way to cleanse your accounts is to go through them one by one.
A few things to look for:
- Names with extra letters or numbers
- Accounts with a low number of followers but a high number of followings
- Accounts that don’t engage with you at all
This will take some time, but having a genuine account with active followers will give you incredible benefits.
Authentic Follower Engagement
The best Instagram accounts are the ones with killer content and grassroots growth. Companies partner with these kinds of influencers and have ways of making sure they are genuine.
Focus on having real followers and providing your best content and you will build a much better account.
Your followers will appreciate the transparency and hard work you give to clean out your ghost followers.
The patience it takes will pay off in a more active and vibrant community. This will be encouraging to you and will appeal to companies looking for influencers.
The Positive Detox
Getting rid of ghost followers on your social media has to be looked at as a positive detox. It may be tough in the beginning, but you will feel better afterward. You and your community deserve an authentic account, so get to work!
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